Playable Ads

What Are Facebook Playable Ads?

Facebook playable ads are advertisements that show up in user’s newsfeeds, allowing them to interact and play mini-games directly through the advertisement. Typically these games are short, providing Facebook users with a simple, interactive way to familiarize themselves with a brand. Playable ads are a format that is especially suited for driving engagement.

The most common way in which playable ads are used is to provide users with a short trial version of a mobile game or app. Letting users ‘test drive’ the app before clicking through to install gets them invested and removes one of the largest barriers to entry.