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Not sure where to start with explainer videos? Don’t try to DIY it, especially if you want to repurpose your video across multiple channels. (If the creative isn’t coded properly, it could lead to slow load times and that will cost you views.)
Look for a digital production agency that provides an all-inclusive video productions services, that way you’re working with one vendor.
What should be included:
- Script development
- Storyboarding
- Voiceover
- Music
- Animation
Pro tip: consider pairing your voiceover narration with on screen text.
First, not all your viewers will have their audio on or available. On-screen text ensures they’re still able to engage with your video.
And second, viewer engagement and retention of brand messaging is higher when you combine 360 Interactive Video with on-screen text. The combination of audio, video and reading enables your viewers to engage on three levels: reading, listening and watching.
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