IAB Rising Stars in Your Digital Advertising

Rich Media + Brand-Friendly

In 2011, the IAB launched the Rising Stars ad format – a fusion of the technological innovations of the web with interactive, creative ad canvasses. Used for web, mobile, and video ads, the IAB Rising Stars ad formats were designed to be brand-friendly and intrinsically user engaging, using rich media ad units that are not only eye-catching and aesthetically pleasing, but are also far more compelling to target audiences compared to other High impact ad formats.