Healthcare email marketing

Team Overview

When you work with a digital production partner to create an HTML email campaign, a number of team members will be assigned to your project. Each person plays a particular role in ensuring that the project runs smoothly.

Project Manager: The project manager serves as the liaison between you and the development team. He or she communicates your campaign goals, the project timeline, and the deliverables that are expected. The project manager will also review the assets you’ve shared to make sure that everything that’s needed to start the project is available.

Developer: The developer assigned to your project is the one that builds the email. He or she will code the email and design it according to the assets and visual guide that you’ve provided.

QA Analyst: The QA analyst tests the final product to make sure it works and looks consistent across different email clients and browsers. He or she will also make sure that any and all links included in the email are working. The QA analyst will report findings to the developer and continue to retest after each round of revisions until all of the errors are fixed.