Dynamic banner ads

Nowadays, when browsing online, your target audience will encounter 5-7 competing banner ads at a time, in the space of several seconds, often amidst various alerts on their devices.

How do most advertisers respond? By ramping up production, aiming to win attention by sheer saturation of cyberspace. Unsurprisingly, quality and creative get lost in the shuffle.

Quantity won’t win attention online. The best way to break through the noise is with effective messaging.

If you have data that enables you to reach a specific audience – say urban mothers between the ages of 31-35 – the final step in building effective digital ads is crafting messaging that speaks directly to them.

It sounds complicated, but consumers’ core desires are still the same. They want to be entertained or discover solutions to their problems. They want to be an insider finding exclusive deals. They want to see things that mean something to them.

That’s where creativity comes in. As an advertiser, you want to grab your reader’s attention with something relevant, something that gets them nodding their head or thinking ‘That’s me.’