Digital creative agency: What is a tracking pixel?

Tracking pixels are exactly what they sound like: tiny, transparent, pixel-sized images embedded in everything from emails to banner ads during Digital Banner Production. Tracking pixels are also known as web bugs, beacons, tracking bugs, page tags and more.

These tiny trackers are the darlings of the web analytic crowd, due to their effectiveness in capturing useful data. They enable companies to track website visits, digital ad impressions, email opens, sales conversions and other types of activity on the web.