Digitaland is asking: The end of bad digital ads?

Chrome’s Ad Blocker could signal the end of bad, annoying, intrusive ads. Consumers wouldn’t need to rely on ad blockers to avoid unpleasant ad experiences and advertisers would end up reaching more of their target audience.

If you’ve built your digital marketing strategy on consumer-centric advertising experiences, then the changes ahead probably won’t impact you. Just keep an eye on your Advertising Experience Report and the Better HTML5 Ads Standards as they continue to evolve.

If you’re an advertiser, use the Better Ads Standards to guide your future campaigns. And make sure the platforms where you place your ads all have Passing status.

Recognize a few of your concepts on the Bad Ads List? Don’t worry – there’s still time to clean up your digital ad campaigns. A good digital production partner can help you build digital ads that are both effective and contribute to a great browsing experience to the viewer.