In your magic trick’s first phase — its pledge — you’ll need your rich media design developers, of course, and the concept of the creative online banner ad you wish to develop. Most businesses stop there, and that’s what makes it difficult for them. They actually also need an ad server workshop like Mediamind or DoubleClick Studio, which serves as the central dashboard where the banner can be developed with all the necessary files available for convenient access and sharing, where revisions and group input and feedback are easy, and where publisher specs are also made available for double checking. Make good use of your server workshop for real time collaboration and faster, more efficient revisions processes.