HTML5 ROI - High Quality Banners

People encounter an average of 5,000 ads per day. Everywhere human beings direct their eyes, there seems to be an ad waiting—especially online. The global advertising industry invests billions of dollars annually in an effort to capture the attention of consumers as they do everything from scour the Internet for anniversary present and search for directions to a coffee bar to posting pictures of their beach vacation to social media. Unsurprisingly, modern consumers have become very adept at ignoring banner ads. This presents digital advertisers with a formidable challenge.