Have you shied away from rolling out a global, dynamic banner ad campaign, afraid of nightmarish digital production and launch logistics?
If so, you’re not alone. It’s difficult to execute large campaigns on platforms like Sizmek and DoubleClick, which don’t have user-friendly capabilities for launching dynamic creative banner campaigns at scale. The available options are resource-intensive, which doesn’t work for global campaigns that can involve anywhere from 5,000 to 10,000 banners. to read more about dynamic banner production click here