Pharma Banner

Ever heard the saying “After a wedding comes a marriage”? Well, after a banner ad click comes an expectation: did you deliver on what your ad promised? If so, you have a chance to build engagement and positive brand awareness with the viewer. If not, you risk creating a negative brand association.

Case in point:

This Invega ad invites you to ‘discover all the reasons to prescribe.’ But, clicking through leads to a landing page that presents two indications to choose from, without any additional call to action or explanation tying back to the Healthcare Banners. Only after (or if) the viewer makes a selection do they finally arrive at the promised information.

Trust, time and attention are your audience’s most valuable assets. When they click on one of your pharma banner ads, they’re going out on a limb and trusting you to deliver what was promised.

Don’t give them a reason to distrust your brand. Never make promises you won’t keep, especially in a Healthcare Banner ads campaign. Want to keep things simple? Ask your digital production partner build your banner ads AND your landing pages.