Digital Production - What does your target audience care about?

Interesting can mean many things to many people. It could be an ad that’s challenging, like a game ad or messaging that directly challenges a common assumption or pain point.

It could be something that’s inventive, either in concept or technology. A campaign developed with a new technology like virtual reality or 360 ads, or an unusual concept like Quit built out for its PSA about emphysema.

The initial creative is simple but it challenges the viewer and builds curiosity: how could you simulate emphysema via a banner ad?