Dynamic banner production

Until you realize that there is no single abstract. Pound for pound, creatives might indeed trump static display and text-based ads, but as a piece of advertising, creatives suffer from an inherent handicap: a single version can’t reach the breadth of its target market effectively. A single Creative Banner skewed to appeal to men, for instance, will inevitably alienate women to some degree. Here’s where dynamic creative optimization (DCO) steps in to save the day.