High Quality Banners

Interactive banner ads are one of the most effective forms of high impact ad formats. Why is that? Up until recently, the consumer ad experience was passive: read or look at an ad on TV, a magazine or billboard, the newspaper or Online banner ads. With the rise of rich media production, advertisers can partner with rich media vendors to build interactive ad experiences that treat the consumer as partners, interacting with the ad for fun or educational purposes. While game ads are a popular high impact ad format, gamification may not tie into every brand’s offering or campaign. Porsche did a great job of making interactive production work for their message, with an elegant call to action: build your own dream car, without leaving the ad frame. It’s the perfect way to boost engagement and brand awareness.