360 interactive video ads

It’s the most frequently asked question about this ad format. And the short answer is: yes.

360 experiences are resource heavy. They involve converting creative assets into 3D video and 3D animation. Some experiences include audio, too. Syncing up audio with video and animation is a highly-skilled, labor-intensive process. (And many lot of in-house teams and digital production agencies don’t know the best practices for optimizing creative files.)

In this case, production time took longer than usual because we designed our own assets. Typically, our clients provide us with all the necessary assets to move directly into production: PSD files, fonts, audio, etc. We were our clients, so that upped our typical turn times.