The problem(s) with building your own banner ads

For many advertisers, building banner ads is just like plumbing: tempting to DIY, but the outcome is better when left to the professionals. These are just a few of the drawbacks to building your own banner ads.

• Not fully utilizing your resources

Even if you DIY your digital ads, it still takes time and money. And when you aren’t familiar with the ins and outs of building effective banner ads – dynamic global campaigns, remarketing, responsive ads and more – that’s time and money you’re leaving on the table.

The display advertising world is changing constantly, with new best practices and tools popping up to help you make the most of your campaign. An experienced digital production partner won’t just build your banner ads – they’ll provide guidance on the best ad formats for your campaign goals and bring your creative ideas to life. (Think animation, interactivity and more.)