HTML5 Banner Ads

On the surface, hand coding HTML5 banner ads doesn’t appear to be a skill that scales. It’s more time intensive than relying on frameworks.

But the reason we’re big proponents of hand coding is simple: it allows for better quality control, faster production and more creative deliverables.

Hand coding saves you time and money because it allows your digital production agency to build custom deliverables to your exact specifications. Many frameworks and platforms force you to work within their confines, limiting your creative capacity. A custom ad format that would have hit a snag in a banner-building tool is easy to tweak when a developer knows how to hand code.

At scale, this means less time spent troubleshooting and more time to build out complex HTML5 ads or custom formats.