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Using the mobile app, players could create challenges for other players to compete in. The portal also served as a way to deliver news and patch information directly to players.

Although the portal is no longer in use and has shifted toward becoming a strictly educational resource, Halo Waypoint served as a launching pad for other similar connected experiences. Not long after the debut of Waypoint, the company launched a similar service for another popular game title, “Gears of War.”

The entire Waypoint ecosystem was built on the back of a marriage of social media and rich media. The app contained several engagement mini-games that drove users to participate in their discussion forums, upload highlights, and connect with new friends on the platform. When it comes to rich media gaming microsites, you’d be hard-pressed to find a better example than Halo Waypoint.