Advertising

Advertisement research and planning-  Read the Slides, Watch the videos.  Work with a partner on the client interview, 25 ideas, and 2 column script and turn in here.

Objective: You will create a 30 second (exactly!) advertisement for a club, sport or activity at the school, or a product or service of choice.

You will be advertising to a specific demographic.

1. Age 5 and under (Toddler)

2. Age 5-12 (Child)

3. Age 12-18 Male

4. Age 12-18 Female

5. Age 19-25

6. Age 26-50 Male

7. Age 26-50 Female

8. Age 50-older

9. Business People

10. Educators/Teachers

You will be responsible for submitting the following:

Client Interview (50 Points)

25 Ideas Brainstorming (25 points)

2 Column Script (50 Points)

Final Commercial MOV File (100 Points)

Feedback Comments (50 Points)

275 Total Points

Criteria for Success

Direction in the left column (ex. Announcer reads in a deep voice, crashing sounds in the background, music begins at 15 seconds, ect...) and the script (also called "copy") written in the right column. The columns should match up side by side chronologically. (See attached for exemplar)

The will be exactly 30 seconds long with a voiceover, at least 2 sound effects (at least one original sound that you record and design yourself) and at least 1 music file. The voiceover should be "performed" in the best style and diction possible. All audio levels will be "mixed" so that the appropriate sounds can be heard at all times, then "mastered" with a compressor and limiter- so the overall level is close to 0 dB (broadcast level) but never goes over (which would result in clipping or distortion).

Each group member is responsible for completing feedback for each classmates production. Feedback should be descriptive, positive and helpful.