Embedded Files
Coca Cola
Coca Cola
Coca Cola giving free samples of coke is an example of market penetration
- Giving free samples of coke is a strategy to increase sales among consumers.
- This strategy targets existing or potential consumers within the current market.
- Giving free samples may increase the propagation of information about coke through word of mouth. This propagation of information is market penetration.
Coca Cola's decision to change the marketing of coke is an example of market development
- In the 1800s and 1900s, coke was marketed as a patent medicine and a medicine to aid those with upset stomachs
- Now, coke is no longer marketed as a medicine but is marketed as a recreational drink that is taken to have a good time.
- Since the product never changed(some of the original marketing was done even after recipe changed), Coca Cola's market strategy decision is an example of market development.
The creation of Diet Coke is an example of product development
- Coca Cola created a new syrup/product called diet coke that was healthier than coke.
- Many existing consumers of coke wanted a healthier alternative that kept the taste, so diet coke was created.
- This increases the product range and thus gives existing consumers more options.
The creation of Coca Cola Plus Coffee is an example of product diversification
- Coca Cola Plus Coffee is a completely new caffeinated product that the company created that is not a soft drink but a form of coffee.
- This product is completely new and different from what the company has does in the past and is meant for a new market, specifically the market for people who enjoy coffee.
- According to the article, Coca Cola is "winning new customers" with drinks like Coca Cola Plus Coffee.
Report abuse