Enrollement Campaigns
with appropriate permissions:
Enrollment Campaign: Email message to specific student populations that will track their enrollment in the next or desired semester.
Launching Enrollment Campaigns:
To begin, open the Campaigns page and select Add New from the Enrollment Campaigns section.
Set your Campaign Name.
Use the following Naming Convention
(Department acronym).(Term Code the campaign is for).(Name of Campaign).(Your username)
Example:
ADV.202210.Registerforclasses.awoody
FAC.202230.MidtermCheckin.ebreton
Care Unit; Location; Service; Select the options you chose for your Campaign
Desired Enrollment Term
Choose the term you want to track the student enrollment for.
Tracking URL
The URL you want students to click. This can be any URL, but you probably want it to take students directly to the page you are asking students to visit in the email.
Tracking URL Display Value
The text students will see in the email message encouraging them to enroll. When students click the text, they go to the Tracking URL
Campaign End Date
Select the date to end your campaign and stop tracking activity. Metrics will be updated when new data is imported.
Suggested date is the last day of Add/Drop of the term you are seeking to see if the students has enrolled in.
Verify Recipients
Select the students to add to the campaign and click Continue.
Add a Student List you have already created by going into the Student Information drawer and selecting your Student List from the Box.
If you use the Advance Search Drawers/Options to find students, you may also save this search if you want. Once you’ve gone to the next step, this list is static and does not update.
Review the students on the next page. If a student should not be in the campaign, select the box next to their name and choose to Remove Students from Campaign from the Actions menu.
Compose Nudges
Nudges allow for more communication with students during an Enrollment Campaign.
Each nudge can be sent as an email or text message to your campaign list.
Text (SMS) nudges are permission-based. Email Navigate@HCC.edu if you have questions.
Note that you can only create one nudge of a single type per day. So for example, you can't have a text and an email nudge go out the same day, but you can have a welcome message that's an email the first day, then a text the next day, and so on.
Students can not reply back to a text(SMS) message through Campaigns.
Welcome messages send immediately after starting the campaign.
Other nudge emails are sent the morning of the date chosen when you create the nudge. As with any email, some may be slightly delayed.
Select the Type of Nudge (permission-based) you would like to send:
Click Add Welcome Message to create your first nudge. You must create at least one nudge per campaign; however, you can create more. There are no limits on how many nudges you can send. Edit your Welcome Message and additional Nudge.
There are merge tags you can use throughout your email. Either copy and paste from the list belowor insert the tag from the Merge Tag dropdown menu.
Do not remove the {$tracking_hyperlink} merge tag from the draft email.
The Tracking URL Display Value that was chosen in the Define Campaign screen will show in the preview email on the right of the draft email.
After creating a nudge(s), click Save Welcome Message/Save Nudge to continue. You may continue creating nudges after this.
Important. Additional Nudges will only be sent to the students in the recipient's lists that have not enrolled in the desired term of the Campaign. You can edit the recipient list after launching the campaign.
Confirm and Send
Review your campaign details on this page.
Click Start Campaign when you are ready to email the invites to the selected students.
