4 Skin Types

• Normal (Balanced)

• Combination (Oil + Dry areas)

• Dry 

• Oily (Oil-rich)

Hyaluronic Acid

Vitamin C

Azelaic Acid

Vitamin A

Bakuchiol

Melasma

Milia

Rosacea 

Face Foundations

Types of Foundation:

-Liquid Foundations

-Powder Foundations 

-Cream Foundations

Dewy finish

The formulation will leave your skin looking radiant and glowing – almost like you have a natural shine that’s not too oily. This kind of foundation works best on normal to dry skin as well as mature skin types as it makes the complexion look healthier and more vibrant. If you have oily skin but like a dewy finish, you can always use a mattifying primer under foundation to control excess shine.

Matte finish

Foundations that offer a matte finish are usually water-based formulations. They also often contain oil-absorbing ingredients to eliminate shine, making them perfect for those with oily or combination skin.

Sheer coverage

The lightest coverage you can get, as sheer coverage formulations contain the least amount of pigment. Usually more like a tinted moisturizer or BB cream, sheer coverage foundations even out skin, but don’t do much to cover  pigmentation, freckles or blemishes.

Light coverage

A step up from sheer, light coverage foundations contain more pigment, meaning they cover any unevenness a bit more. They may be able to cover very slight discoloration, but your freckles are likely to still be visible.

Medium coverage

Medium coverage foundations help to even out skin tone and cover most skin imperfections.

Full coverage

With a full coverage foundation, you’ll be able to cover up scars, pigmentation, acne, redness and other skin imperfections.

Buildable coverage

Some foundations layer better than others, so a foundation that offers buildable coverage will allow you to apply a few layers without the result looking caked-on or unnatural.

Try: Rimmel London Lasting Finish 25 HR Dual Finish Powder Foundation

Lightweight foundation

There’s a difference between a lightweight foundation and one that offers a light finish. Lightweight refers to how the foundation feels on your skin, whereas light finish refers to how it looks. So you can have a medium coverage foundation that feels lightweight (i.e. doesn’t feel heavy) on your skin.

Oil-based foundation

Oil-based foundations tend to be quite thick in texture and can offer more coverage. They’re best for those with normal or dry skin.

Water-based foundation

These foundations are usually oil-free and a great option for those who have oily skin and suffer from shine.

Matching Product to Skin Type:

✅ Liquid Foundation = All Skin Types

✅ Powder Foundation = Oily 

✅ Cream Foundation = Dry 

-Liquid foundation is the easiest to work with and to apply. 

-Powder Foundation is for if you have oily skin and want to stay away from shiny skin

-Cream Foundations have a creamy texture that gives a smoother and richer finish to dry skin- can give a cakey look really quickly if not used correctly.

A BB cream is also called a tinted moisturizer. 

Cream + Foundation = BB Cream. If you are looking for the lightest coverage possible, it is your best option.