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Bluemercury's Conscious seal of approval indicates that a product has met our standards and supports our Conscious Beauty philosophy. We have four pillars on which we’ve built our Conscious Beauty philosophy: Vegan & Cruelty Free, Mindful Ingredients, Naturally Derived, and Wellness.
For years, Bluemercury has empowered you to find beauty that is best for you. After launching the first vegan skincare line with your overall health in mind, we developed Conscious Beauty, an entire collection dedicated to your total wellness. Conscious Beauty means choosing products with good-for-you ingredients that help you feel and look your best.
We spent years evolving and testing the collection to provide you the best in whole beauty and whole health—from organic blends and botanical-based naturals to digestive collagen supplements and cruelty-free makeup. We've curated the top beauty brands into Conscious Beauty pillars to help you discover products that fit your lifestyle and deliver the results you want.
We have four pillars on which we’ve built our Conscious Beauty philosophy. They speak to our holistic approach toward beauty and the interconnectivity of your mind, body and overall well-being. Each product and brand is selected to fit your lifestyle, with ingredients and formulations designed to enhance your overall health.
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