Branding - Effect of Publicity
McDonald's
Negative
McDonald's got sued for serving coffee too hot. This lawsuit made the massive cooperation look bad as it a single person was successfully able to sue them. https://www.caoc.org/?pg=facts
Positive
Ronald McDonald House helps families with sick children pay for hospital expenses. This makes McDonald's look good, by doing good, in local communities. https://www.rmhc.org/
Toyota
Negative
Toyota recalled 6.4 million vehicles due to steering wheel faults, in 2015. This makes people more worried about buying a Toyota in the future as now they don't have a clean track record. https://www.reuters.com/article/us-toyota-motor-recall/toyota-to-recall-6-4-million-vehicles-for-steering-other-faults-idUSBREA3902Q20140410
Positive
One of Toyota's goals is to help reduce CO2 emissions. One way they attempt to do this is by reducing the amount of CO2 their cars emit, this shows people that Toyota has a commitment to making the world better for the next generation. https://www.toyota-global.com/sustainability/environment/challenge1/
Negative
Google collects as much data on you as they want, they also don't make it very clear what data they can take when you hit an agree button. This makes people worried to nervous about google, and find it strange that they collect personal data and then sell it to advertisers, people find this creepy. https://www.cnbc.com/2017/11/20/what-does-google-know-about-me.html
Positive
Google gives their employees many benefits. For instance Google give their employees free food during work days. This saves their employees a lot of money. Google looks good because they don't have to pay for their employees lunch, but they do. https://www.thisisinsider.com/coolest-perks-of-working-at-google-in-2017-2017-7
Jackson Memorial Hospital (Miami)
Negative
The federal governments hospital rating system gave Jackson Memorial Hospital a one start rating. This rating will make people turn to other options for a hospital, especially since it's a government rating. https://www.miamiherald.com/news/health-care/article92238092.html
Positive
Jackson Memorial Hospital was awarded the "Human Rights Campaign Foundation Leader in LGBTQ Healthcare Quality". This means members of the LGBTQ community will be more likly inclined to chose this hospital over others, as it has a track record of treating their members well. https://jacksonhealth.org/about/awards/#90