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Nissan's are marketed as cheap and good quality cars. The Leaf fits the quality tag but not the price tag, the cheapest model being $30,000. In order to order to make the Nissan leaf catch on in the market they must get enough Leaf's into the market to make leaf recharging stations a viable investment for third party investors. To achieve this they must reduce the price of the leaf to get more people to buy a leaf. They won't lose any customers because their current customers know they are buying a cheap electric car. All reducing the price will do is increase the amount of people who can and will buy Leaf's. Not only this but they will corner the market on electric cars, this will allow them to become market innovators, like apple was when the iPhone first came out. Everyone tried to copy Apple, be like Apple. Now everyone will want to be like Nissan. Nissan is already a trusted brand by both car enthusiasts, with cars like the Nissan GTR being considered one of the best in the world, and people who just want cars to get from point A to point B, with reliable cars like the Nissan Sentra representing this market.
WHM Comment - 17/20
Did address electric-to-electric - but did not select whether all electrics would get the 40% range boost with the new technology (standard or option); did not address conversion of gas to electric customers
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