Embedded Files
The parent item of each page in Sitecore contains a number of mandatory sections which needs to be filled out to ensure the page is set up correctly for search, email and so that it can be pulled into other areas of the site.
The main parent item sections are:
Page Content
Teasers
Taxonomy Data Layer
SEO Metadata
ZetaHub Metadata
AdButler Zone Data
Page Content:
The hero content for the page including the title, subtitle and image fields can all be edited from the parent item
Title: 35 characters max
Subtitle: 150 characters max
Image: 1900 px wide, 16:9 aspect ratio
Teasers:
Teaser fields are mandatory and will be used in social media, email and cards
Teaser title: max character limit 45
Teaser description: max character limit 90
Teaser image will default to the page hero unless an alternative image is uploaded
Teaser CTA: max character limit 25
Email fields are optional and will only be used in email as an override for the teaser content i.e. if you want the teaser content for the resources to be tailored more for email
Email fields appear in email only
Email description: max character limit 75
Email CTA: max character limit 25
Taxonomy Data Layer:
Taxonomy is used to mark up the page with relevant content tags so that it can be pulled into relevant sections of the site where the content is presented dynamically e.g. card carousels
The primary taxonomy information for the page should be inputted into the data layer
The data layer features a series of drop downs where you can pick the most relevant term that encapsulates what the core content of the page is about
Additional taxonomy points e.g. locations, things to do/ activities secondary passion points should be included in the taxonomy terms
Passion points should be added where they represent the core content of the page e.g. if food and drink is not a key element of the content, it should not be listed as a passion point just because there are restaurants in the content
SEO Metadata:
The SEO Metadata fields will appear in search engine result pages (SERP) and are mandatory
The meta keywords are used for onsite search and should be separated by a comma. In this section all the key search terms you want the page to found under in onsite search should be entered
ZetaHub Metadata:
The ZetaHub metadata section enables content to be blacklisted so that it cannot be pulled into Zeta when it is crawled from the site
All content that is not to be used in email marketing such as temporary pages e.g. competitions, or legal pages e.g. cookie policy, should be blacklisted using the ZetaHub settings
There are two settings available:
Is unavailable: This will blacklist the page globally for all market versions
Is blacklisted: This will blacklist the page for the local market version you are on
If you make an update to the ZetaHub settings untick/tick the boxes please ensure that you publish to the relevant market flag to ensure the metadata of the page is updated and changes are pulled through
AdButler Zone Data:
The relevant offer zone from AdButler can be pasted into the ID field in the parent item
To filter the offers which are displayed by category e.g. if you only want to include Getting to Ireland offers add the relevant category in the offer categories field
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