Display names allow you to localise URL strings on both folder and page level
Navigate to the folder or page that you wish to localise the name of
Change to your local market flag
On the "Home" tab of the content ribbon select "Display name"
4. Enter the name for the item as you want it to appear in the URL - include hyphens for spaces, keep it lowercase and do not use special characters
5. Click ok
6. You will notice that the display name will then overwrite the item name in the content editor and the item name will appear alongside the display name in square brackets
7. Publish the item