Develop a market research plan for the Summer Fab Lab Academy (Group Exercise)
Market research strategies include literature search, expert appraisal, user trial, user research, perceptual mapping.
Explain advantages and disadvantages of each market research strategy considering the nature, reliability and cost of the research and importance to the design development process
Develop your plan as a shared Google Doc (and share with me) so that the class can review and grade your work. Move your document to this Shared Google Drive Folder