This is a group (table exercise). Begin a shared Google Doc for your table and share with me. I will share with the class. Move your document to this Shared Google Drive Folder
Describe a product that has been produced that was/is similar to an existing product (other than an Apple product) that was pioneering. Also, consider the relative success of the pioneering strategy.
Describe a product that has been produced that was/is similar to an existing product (other than a Samsung product) that was imitative. Also, consider the relative success of a imitative strategy.
Describe a product that has been produced that is a result of a hybrid approach. Also, consider the relative success of a hybrid approach.
Identify at least two additional companies that use each corporate strategy
Pioneering Strategy (For example – Apple, Sony)
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Imitative Strategy (For example – Samsung, Hyundai)
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Hybrid Strategy (For example – Toyota, IKEA)
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This is a group (table exercise). Begin a shared Google Doc for your table and share with me. I will share with the class. Move your document to this Shared Google Drive Folder
Identify two examples of successful domestic (USA) products that would benefit from a corporate strategy of market penetration
Identify two examples of successful iconic worldwide products that were a result of product development.
Identify two examples of successful iconic worldwide products that were a result of market development.
Identify two examples of successful iconic worldwide products that were result of diversification.
Post your findings on in a shared Google Doc so that the class can review and grade your work
A – meets the standard (no errors)
B – partially meets the standard (one or two flaws in product selection, explanation, etc.)
C – does not meet standard
Assignment - (ideal)
Pick one company from the list and identify one iconic product for each of the four corporate tactics.
If you struggle and can only identify and describe 3 of the 4 categories, then pick a second company and one of their iconic products to fulfill the fourth corporate tactic requirement.
Pick companies from this list:
Then pick one iconic product of that company and explain your corporate strategy for each of these tactics:
Post your work product in your Independent Practice Tab. Your response should be IB-Style (3 supporting bullets per each company product) - or a total of 12 evidence-based arguments for the complete assignment.