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Wavumbuzi Playbook
Home
Marketing & Communications
Key Marketing Phases
Brand Principles
The User Journey
Target Audiences
Style & Tone
Content Mix
Content Production Process
Owned, Earned & Paid Assets
Tactical Execution Incl. Social Ads
Social Media Guidelines
Tactical Execution on Google Ads
Overview of Email Communication
Tactical Execution of Emails
Best use cases & examples of segmented email campaigns
SMS
WhatsApp Overview
WhatsApp Groups
WhatsApp Support
Structure of WhatsApp Support
Tactical Execution for WhatsApp Support
Public Relations Strategy
Overview Collateral Assets
Types of Collateral Assets
Social Media Overview
Google Ads Overview
Tactical Execution of SMSes
Tactical Execution of WhatsApp Groups
Public Relations Overview
Mobilizing Partner Organisations
DDE/DEO Workshops
Calling Campaign
Teacher’s Club
Membership Programme
Pre-Campaign Planning Marketing Actions
Awareness Phase Marketing Actions
Recruitment Phase Marketing Actions
Onboarding Phase Marketing Actions
Gameplay Phase Marketing Actions
Loyalty Phase Marketing Actions
Planning and Distribution
Reporting
Videography & Photography
Budget Management
Tracking & Analytics
Training
Head Teacher/Principal Information sessions
Teacher Training Sessions
Ambassador Training
Facebook Business Manager
Awards Planning
Comms Planning [During downtime]
School Visits
Testimonials
Website
Teacher Portal
Channel Strat
Key Messages
Product
CRM & Systems
Event Management
M&E
Business Intelligence
Longer Term M&E
Challenge Content
Stakeholder Management
Back Office
User Experience
Strategy & Leadership
Project Management
Wavumbuzi Playbook
Home
Marketing & Communications
Key Marketing Phases
Brand Principles
The User Journey
Target Audiences
Style & Tone
Content Mix
Content Production Process
Owned, Earned & Paid Assets
Tactical Execution Incl. Social Ads
Social Media Guidelines
Tactical Execution on Google Ads
Overview of Email Communication
Tactical Execution of Emails
Best use cases & examples of segmented email campaigns
SMS
WhatsApp Overview
WhatsApp Groups
WhatsApp Support
Structure of WhatsApp Support
Tactical Execution for WhatsApp Support
Public Relations Strategy
Overview Collateral Assets
Types of Collateral Assets
Social Media Overview
Google Ads Overview
Tactical Execution of SMSes
Tactical Execution of WhatsApp Groups
Public Relations Overview
Mobilizing Partner Organisations
DDE/DEO Workshops
Calling Campaign
Teacher’s Club
Membership Programme
Pre-Campaign Planning Marketing Actions
Awareness Phase Marketing Actions
Recruitment Phase Marketing Actions
Onboarding Phase Marketing Actions
Gameplay Phase Marketing Actions
Loyalty Phase Marketing Actions
Planning and Distribution
Reporting
Videography & Photography
Budget Management
Tracking & Analytics
Training
Head Teacher/Principal Information sessions
Teacher Training Sessions
Ambassador Training
Facebook Business Manager
Awards Planning
Comms Planning [During downtime]
School Visits
Testimonials
Website
Teacher Portal
Channel Strat
Key Messages
Product
CRM & Systems
Event Management
M&E
Business Intelligence
Longer Term M&E
Challenge Content
Stakeholder Management
Back Office
User Experience
Strategy & Leadership
Project Management
More
Home
Marketing & Communications
Key Marketing Phases
Brand Principles
The User Journey
Target Audiences
Style & Tone
Content Mix
Content Production Process
Owned, Earned & Paid Assets
Tactical Execution Incl. Social Ads
Social Media Guidelines
Tactical Execution on Google Ads
Overview of Email Communication
Tactical Execution of Emails
Best use cases & examples of segmented email campaigns
SMS
WhatsApp Overview
WhatsApp Groups
WhatsApp Support
Structure of WhatsApp Support
Tactical Execution for WhatsApp Support
Public Relations Strategy
Overview Collateral Assets
Types of Collateral Assets
Social Media Overview
Google Ads Overview
Tactical Execution of SMSes
Tactical Execution of WhatsApp Groups
Public Relations Overview
Mobilizing Partner Organisations
DDE/DEO Workshops
Calling Campaign
Teacher’s Club
Membership Programme
Pre-Campaign Planning Marketing Actions
Awareness Phase Marketing Actions
Recruitment Phase Marketing Actions
Onboarding Phase Marketing Actions
Gameplay Phase Marketing Actions
Loyalty Phase Marketing Actions
Planning and Distribution
Reporting
Videography & Photography
Budget Management
Tracking & Analytics
Training
Head Teacher/Principal Information sessions
Teacher Training Sessions
Ambassador Training
Facebook Business Manager
Awards Planning
Comms Planning [During downtime]
School Visits
Testimonials
Website
Teacher Portal
Channel Strat
Key Messages
Product
CRM & Systems
Event Management
M&E
Business Intelligence
Longer Term M&E
Challenge Content
Stakeholder Management
Back Office
User Experience
Strategy & Leadership
Project Management
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