Style & Tone

STYLE & TONE

The style and tone of voice adopted across all Wavumbuzi communication channels is designed to align with the values that the brand represents and resonate with the abovementioned target audience groups.

Primary Audience

Style

• Focus on capitalizing on the excitement of the upcoming challenge and incentives through short, precise messaging

Tone of Voice

• Encouraging; exciting; fun; relatable; forward-thinking; progressive; practical; hopeful and aspirational

Secondary & Tertiary Audiences

Style

• Focus on framing Wavumbuzi as a credible and worthwhile endeavour for student competency development.

Tone of Voice

• Professional; coherent; expert; collaborative; dynamic; credible; reliable and ethically sound.