Social Media Overview

SOCIAL MEDIA OVERVIEW

Bearing in mind that the audience groups within Wavumbuzi use and respond to social media channels differently, it’s important to set channel objectives based on the audience who is most actively engaged on the respective channels.

Tactical Breakdown:

• Facebook: Primarily used to reach and build a community of Wavumbuzi students & teachers

• Instagram: Primarily used to reach and engage with students

• Twitter: Primarily used to reach a community of industry experts, influencers, partner organizations & educational institutions.

Management Breakdown:

• Each country has its own Facebook Page, Twitter + Instagram account dedicated to their specific country content + Challenge information

• See below the social media handles, credentials and hashtags for each country

• • Rwanda

    • Facebook Page Link: https://www.facebook.com/WavumbuziRW

      1. Facebook Page Admin Rights granted to Amanda Luyenge & Aline Gaju

• • • Instagram Page Link: https://www.instagram.com/wavumbuzirw/

      1. Username: @WavumbuziRW

      2. Password: Rw@nd@2K20!

• • • Twitter Page Link: https://twitter.com/WavumbuziRW

      1. Username: @WavumbuziRW

      2. Twitter password: Rw@nd@2

• • • Wavumbuzi Rwanda Hashtag: #WavumbuziRW

• • Kenya

    • Facebook Page Link: https://www.facebook.com/WavumbuziKE

      1. Facebook Page Admin Rights granted to Amanda Luyenge

      2. Admin rights to still be granted to Njoki (waiting on Njoki)

• • • Instagram Page Link: https://www.instagram.com/wavumbuzike/

      1. Username: @WavumbuziKE

      2. Password: K3nyaRocks!

• • • Twitter Page Link: https://twitter.com/WavumbuziKE

      1. Username: @WavumbuziKE

      2. Password: Entrepreneur20!9

• • • Wavumbuzi Kenya Hashtag: #WavumbuziKE