Key Marketing Phases

This section breaks down a single campaign iteration into 6 key phases and outlines the key marketing actionables required within each phase.

The intention of this section is not to provide an exhaustive list of actions per phase, but rather to provide key milestones and highlight the highest priority items required for success. It is also important to remember that different users will sit in different phases of this journey at different times (depending on when they begin their journey with us).

Pre-Campaign Planning ✅

• • Marketing Actions During This Phase

Awareness Phase ✅

• • Marketing Actions During This Phase

  • Awareness User Workflow (Excel v1)

  • Awareness Campaign User Flow (Lucid v2)

Recruitment Phase ✅

• • Marketing Actions During This Phase

  • Recruitment User Workflow (Excel v1)

  • Recruitment Campaign User Flow (Lucid v2)

Onboarding Phase ✅

• • Marketing Actions During This Phase

Gameplay Phase ✅

• • Marketing Actions During This Phase

Loyalty Phase ✅

• • Marketing Actions During This Phase