The Golden Circle Model ✅

For Wavumbuzi, Simon Sinek's "Golden Circle" model serves as a communications hierarchy (deeply grounded in the tenets of human decision making) which fundamentally guides how we talk about Wavumbuzi and our purpose as an organisation. The Golden Circle model posits that, at the highest level, an organisation (and its purpose) can be defined according to three key tenets; which (when all in balance) will offer complete clarity for our audience about who we are and what we stand for.

The three tenets of the Golden Circle Model are: (i) WHAT we do; (ii) HOW we do it; and (iii) WHY we do it. Importantly, the model proposes that when communicating with our audience, our messaging should begin by communicating the WHY behind what we do before diving straight into the specifics on HOW we do it or WHAT it is that we do.

The Golden Circle model is designed to foster loyalty and build long term relationships with an audience, which is a key reason why we have embraced the model as the underlying framework which guides Wavumbuzi's key messages. For more information on the Golden Circle model, watch Simon Sinek's Tedtalk on The Golden Circle here.

The below links direct to documents illustrating (i) how we have applied the Golden Circle model in the context of Wavumbuzi, and (ii) the resulting key messages that have been developed to guide all marketing and communication efforts:

• Wavumbuzi Golden Circle

• Wavumbuzi Key Messages

For more information on the Golden Circle model, watch Simon Sinek's Tedtalk on The Golden Circle here.