Reporting Practices

Reporting

• What is this? At the end of each Wavumbuzi Challenge, a report is put together for all the different sections/departments of the Challenge to see how we performed, what did well, what we can improve on, insights and learnings, as well as takeaways for the next Challenge.

• Who is responsible for this? The Marketing Manager (MM) and Junior Marketing Officer (JMO) are both responsible for the marketing section of the report which includes the following:

  • Putting together a plan to establish what the most important insights/findings are that they need to report on.

  • Establish who will be assigned to which tasks based on the above list

  • Obtain the information/insights/findings and document it in the most presentable way which they believe it is best displayed (for example, a graph/s, table, paragraph etc.)

• Examples of questions and points we need to think of when it comes to reporting:

  • Where were the learner engagement peaks in the game and what was happening at that time from a marketing perspective?

  • What type of posts get the most engagement and the least engagement

  • What does our audience analytics look like? (who are the people following us on the different channels)

  • When do we get the most website visits? Establish what is causing that.

  • Where are most of our website visitors coming from? (Social Media, Google Ads etc.)

  • How are the different channels performing?

  • Social Ad Insights and Learnings

  • Results from any growth experiments

  • Increase in followers from the previous year to the current