Public Relations Strategy

PUBLIC RELATIONS STRATEGY

For Rwanda Edition 1, we included a PR strategy with the following objectives:

1. Introduce the Wavumbuzi Entrepreneurship Challenge to Rwanda

   1. Through media activations on TV & Radio, interviewing AGGP representatives to talk about why Wavumbuzi matters

   2. Press Releases and articles to be featured in credible news publications (printed & online)

2. Build excitement for the first Challenge edition

   1. By inviting Ambassadors & Teachers to speak about their expectations of Wavumbuzi.

   2. Sharing the success of previous challenges in Kenya to Rwanda through media houses.

3. Encourage new registrations of teachers & students to participate in the first edition

   1. Use of influencers to promote the Wavumbuzi Challenge

   2. TV & Radio Activations where we shared a new learning curriculum and value of entrepreneurial mindset development.

4. Promote the Grand Awards Ceremony

   1. Press Releases & articles were published in news publications to invite students & teachers to watch the Grand Awards Ceremony.