Social Media Guidelines

SOCIAL MEDIA GUIDELINES

Scheduling your Social Media Content

In order to effectively manage your time and adequately prepare for each week, we suggest scheduling all your social media content a week in advance to avoid having to post each day.

In order to do this, you would need to have your social media content, graphics or links all ready a week before the time.

Below, in the resources section, we've shared a Loom video on different ways to schedule content.

Growing our following on Social Media:

There are a number of ways in which we try to grow our social media channels. Below we’ve listed the ones we’ve used/ are currently using:

• Social Media Ads on Facebook and Instagram

• Boosting Posts on Facebook

• Influencer Marketing - using influencers to help us get a wider reach

• Star Teacher voting competitions - allowing followers to vote for who they think the Star Teacher should be

• Tagging the relevant schools/influencers/innovations experts in our posts - unlocking the potential for them to repost/reshare it, providing us with more reach

• Consistent and frequent posting on all the channels

Engaging with others on Social Media:

• It is the responsibility of the Junior Marketing Officer to engage with the follower.

• Engagement can come in a variety of ways, such as:

  • Responding to anyone who comments on the pictures or videos we post

  • Replying/responding to any private/direct messages received on the channel (make sure this is done within a 24 hour period)

  • Sharing/commenting/retweeting any posts that people tag us in

  • Responding to reviews of Wavumbuzi on Facebook

• If we receive questions related to the challenge on social media, these are the steps:

  • If you know the answer to the question, then respond to the individual

  • If you do not know the answer to the question, direct the individual to the WhatsApp support line or send them the link to the Wavumbuzi support page.

• Never leave a question unanswered, even if you do not know the answer, respond and say something along the lines of “Thank you for reaching out. We are looking into this and will respond shortly with some feedback.”

• How to deal with trolls? If there are trolls sending horrible messages/badmouthing/very unhappy with something about Wavumbuzi on social media, please escalate this matter to the Country Director of that page before responding.

Frequency of posting on the different Social Media platforms:

• During the recruitment period of the Challenge, we have a minimum of about 2-3 posts going out a week focusing on recruiting new followers + educating current followers.

• During the Challenge period, posts go out more frequently, with about 4-6 posts potentially going out in a week.

  • This is because there are more updates that need to be made on a weekly basis (new levels announced, weekly winners, marketing events like Teacher’s Club, school visits pictures etc.)

  • Based on when these announcements need to be made, there could be a post going out every day of the week.

• After the Challenge period, the content then starts to slow down again, with a minimum of 2-3 posts a week, to keep the page alive + momentum going for followers until the next Challenge launches.

• When and what time we post is based on what the insights tell us on a weekly basis (Facebook & Instagram have insights which tell you when your followers are most engaged.)