Tracking & Analytics

How are we measuring success?

• Success Metrics: What should we track?

• Wavumbuzi Tracking Requirements

• UTM Tracking Strategy

• UTM Tracking Spreadsheet

Google Analytics (GA)

• GA is an analytics tool to track & analyse website statistics, audience insights & user behaviour and demographics.

• User access: Chris Campbell, David Jenkins, Geoffrey Forbes, Shinade Nomdoe, Ruti Yannick, Aline Gaju, Amanda Luyenge and Njoki Riguga

• Structured as follows:

Analytics Account: entrepreneurshipchallenge.africa (UA - 130109673)

• • Properties

    • entrepreneurshipchallenge.africa (redirect to wavumbuzi.africa)

    • kenya.entrepreneurshipchallenge.africa (redirect to wavumbuzi.africa/kenya)

    • Rwanda.entrepreneurshipchallenge.africa (redirect to wavumbuzi.africa/rwanda)