Overview of Email Communication

EMAIL OVERVIEW

As a direct communication platform, the use of bulk email has been a tactical cornerstone in our ability to provide key stakeholders with the most relevant and important Challenge information at the most appropriate time.

Email frequency is adjusted to different levels of intensity during the calendar period in alignment with corresponding levels of required engagement.

In order to deliver timely communications, email campaigns are segmented to coordinate with:

a.) Partner Organization updates (KPSA, Educate!, CEMASTEA, DDE/DEOs etc.)

• What is sent to them?

  • Targeted campaigns to share the most important challenge updates from the previous period, update on leaderboards (district, school/student etc.) and progress, and a push for these partners to encourage participation and engagement in the Challenge.

• How often?

  • At the beginning of the Challenge, the middle of the Challenge and the end of the Challenge

b) Principal/Head Teacher Updates

• What is sent to them?

  • Targeted campaigns to share the most important challenge updates from the previous week, updates on leaderboards (school/student + teachers etc.) and progress/stats, and a push for these principals/headteachers to encourage participation and engagement in the Challenge.

• How often?

  • On a weekly basis

c) Challenge Phases

• Target audience:

  • Teachers + Students

• What is sent to them?

  • A weekly wrap up email highlighting the key elements from each week of the Challenge. This includes winner announcements, leaderboard updates, school visit images, links to PR articles, announcements of prizes up for grabs.

• How often:

  • On a weekly basis

d) User Status

• Target audience:

  • Teachers

• What is sent to them?

  • In order to assist teachers & learners to complete small incremental steps towards challenge registration, start, active engagement & post-challenge celebration, segmented email prompts were sent to outline the next steps and actions these users should take towards the next Challenge milestone. These prompts formed a critical part of our ability to send reminders for new teacher training sessions not yet attended, incomplete registrations or inactive learners and a lack of engagement.

• How often:

  • Ad-hoc (as and when needed)