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Cost Tab allow for you to enter in the price that it cost for you to purchase the item from your vendor.
Item Options include:
Unit Price - Retail price of the item
Cost - purchase price from vendor
Markup / Margin / Price Grid - Percent POS has a grid to assist you on what price point to set your retail price to maximize profit.
Markup Percentage - how much you would want to markup your cost
Margin - profit margin percentage
Price - suggested retail price