4.7 International Marketing (HL)
Keep a Personal Checklist:
Explain the methods of entry into international markets [AO2]
BE A CRITICAL THINKER: [AO3]
Examine the opportunities and threats posed by entry into international markets
Discuss the strategic and operational implications of international marketing
Evaluate the role of cultural differences in international marketing
Discuss the implications of globalization for international marketing
Featured Case Studies
An Investigation of International Marketing Through the Eyes of Starbucks
Identify, compare and contrast marketing objectives and strategy a multinational organization and identify important elements of marketing considerations
International Success Vs. Failures
"Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out special packages for the postal office whereby people can wish each other through Kit Kat. "
CUEGIS: Change, Culture, Globalization, Innovation, StrategyÂ