[HL] Paper 3: Social Enterprise
Paper 3: Social Enterprise
Commercial vs. Social Marketing
HL Social Enterprise
Only HL students will sit this examination. Paper 3 will be about a social enterprise and requires students to identify and describe a human need and the potential organizational challenges facing the social entrepreneur wanting to meet this need.
Further to this, students are required to write a decision making document that includes a business recommendation. Only HL students will sit this examination.
The paper will consist of stimulus followed by questions. The stimulus material will consist of a short introduction to an organization, supported by a visual representation of a product, and five or six excerpts from various documents (such as emails, Twitter feeds, newspaper articles, and so on).
The paper will have the following three tiers of questions.
AO1 questions—assesses students’ ability to describe the human need in the stimulus material.
AO2 questions—assesses students’ ability to explain the key challenges facing the social entrepreneur or social enterprise in the setting of the stimulus material.
AO3/AO4 questions—assesses students’ ability to recommend a plan for the organization in meeting the identified human need. In doing so, students will be required to demonstrate knowledge and understanding, and their ability to explain, synthesize and evaluate evidence, and formulate a recommendation.
![](https://www.google.com/images/icons/product/drive-32.png)
![](https://www.google.com/images/icons/product/drive-32.png)
![](https://www.google.com/images/icons/product/drive-32.png)