Concept-Based Learning

Through the exploration of concepts, the course allows students to develop a holistic understanding of today’s complex and dynamic business environment. 

The conceptual learning is firmly anchored in business management theories, tools and techniques and placed in the context of real-world examples and case studies. 

Through the exploration of CCES, four underpinning concepts (change, creativity, ethics, and sustainability), the course allows students to develop a holistic understanding of today’s complex and dynamic business environment. The conceptual learning is firmly anchored in business management theories, tools and techniques and placed in the context of real-world examples and case studies. 

Figure retrieved from: Lumine', Muchena, Pierce (2022) Business Management Course Companion, 2022 Edition, Oxford.

There is a difference between KNOWLEDGE and UNDERSTANDING

The key to success is to absorb world-based knowledge.

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