4.6 International Marketing (HL)
BE A CRITICAL THINKER: [AO3]
Examine the opportunities and threats posed by entry into international markets
How might cultural dimensions affect an organization's choice of marketing strategy?
How do businesses adapt their marketing strategies to different cultures?
Discuss the importance of cultural dimensions for international marketers
BM TOOLKIT Connection
STEEPLE Analysis
SWOT Analysis
Ansoff Matrix
[HL] Hofstede's Cultural Dimensions
Featured Case Studies
An Investigation of International Marketing Through the Eyes of Starbuck
Consider the opportunities & threats entering international markets
Consider Growth strategy methods that assist in entering international markets
Combining Global & Local Strategies
International Success Vs. Failures
"Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out special packages for the postal office whereby people can wish each other through Kit Kat. "
CCES: Change, Creativity, Ethics, Sustainability
