"A DAY WITHOUT WHOPPER"... Now there's innovation in social marketing
"This week in Argentina, Burger King launched a campaign called a ‘Day Without Whopper,’ where it stopped selling their top-selling product, The Whopper, for a day in order to re-direct and increase sales to McDonald’s. But why would the two fiercest burger competitors join forces? " Read more...
Two of the top rated YouTuber and Influencers collaborated on this video to share their experience on how tech companies (Samsung, Xiaomi, OnePlus, Apple etc.) try to control the narrative of the Media.
Celebrity endorsement boost brand awareness and build a strong brand fan. But this comes at a cost and risks. What happens when the brand's spokesperson behaves unethically?