4.1 Introduction to Marketing
New Syllabus IBO©, 2022
Welcome to Marketing.pdfKeep a Personal Checklist:
Distinguish between market orientation and product orientation [AO2]
Calculate market share [AO2, AO4]
Calculate market growth [AO2, AO4]
BE A CRITICAL THINKER: [AO3]
BE A CRITICAL THINKER: [AO3]
Discuss the importance of market share and market leadership
Other than products and services...what else do marketers market?
Product vs. Market Orientation
Product vs. Market Orientation
Product or Market Orientation?
Product or Market Orientation?
Product or Market Orientation?
Product or Market Orientation?
