4.2 Marketing Planning
New Syllabus IBO©, 2022
Keep a Personal Checklist:
Distinguish the difference between target markets and market segments [AO2]
Identify possible target markets and market segments in a given situation [AO2]
Distinguish the difference between niche market and mass market [AO2]
Draw product position map/perception map [AO4]
Explain the importance of having a unique selling point/proposition (USP) [AO2]
BE A CRITICAL THINKER: [AO3]
BE A CRITICAL THINKER: [AO3]
Evaluate how organizations can differentiate themselves and their products from competitors.
CONCEPTUAL LENS: CREATIVITY | CHANGE
CONCEPTUAL LENS: CREATIVITY | CHANGE
Discuss the need for Creativity in business: how changes in consumers’ habits have affected Bonobo’s marketing mix and innovation in the shopping experience?
BM TOOLKIT Connection
BM TOOLKIT Connection
STEEPLE Analysis
SWOT Analysis
Ansoff Matrix
[HL] Porter Generic Strategies
Brand Positioning, Competitive Advantage & USP
Brand Positioning, Competitive Advantage & USP
Featured Case Study
Featured Case Study
Useful Tutorial to help you construct a positioning map
Useful Tutorial to help you construct a positioning map
Important Concept to stay Competitive
Important Concept to stay Competitive
Porter's Generic Strategies is a valuable IA tool
Porter's Generic Strategies is a valuable IA tool
