Case Studies
Featured Case Study of the Month,
June-July 2023
June-July 2023
Make connections to BM content
More Featured Case Studies
A Holistic Approach, Making BM Connections
Case study, recommended by Shaina, BM Senior [HL] ↓
Our world is changing
Open our eyes to explore just how
Newly Featured: Disruptive Innovation in eCommerce
Ula, an uprising Indonesian eCommerce B2B startup, founded in 2020 to modernize mom & pop retailers by offering them inventory, logistic and finance services. Funded by Jeff Bezos, Tencent & Lightspeed
BM UNIT 1: Entrepreneurship, External environment, Growth
BM UNIT 3: Source of finance
BM UNIT 4: eCommerce, 4 & 7Ps Marketing mix
BM UNIT 5: Production and inventory planning
CUEGIS: Change, Globalization, Innovation, Strategy
Imagine skipping hotel check-in and walking straight to your room with a scan of your face. This could soon become a reality at many hotels in China and around the world.
BM Unit 1: Market & Product Development, Growth & Evolution, External Environments
BM Unit 2: HR Planning, Organizational Structure, Corporate Culture
BM Unit 4: Marketing Strategies & Mix, Extended 7Ps
BM Unit 5: Production Methods, & Lean Production, R&D, 4P's of Innovation.
CUEGIS Connections:
How Innovation drives Change in the way we conduct business?
How Changes in technology and the way consumers shop drives Innovation in marketing Strategies?
How does Innovation drive Change in human resource Strategies?
How COVID-19 Broke the Airline Pricing Model
Airline pricing - designed by a complex innovative art-science computerized system - what factors that go into the pricing decisions, and how Covid-19 has confused the system? Can computers computerize uncertainty?
BM UNIT 1: External Environment
BM UNIT 4: Sales Forecasting, Pricing
CUEGIS: Change, Innovation, Strategy
Learn some important financial terms...
The Fed is pulling out all the stops to keep liquidity flowing through the U.S. financial system, and now, through Main Street business as well. Here’s a look at all the measures the Fed’s put in place since the pandemic hit the United States, and what kind of monetary policy tools it has left in its arsenal.
Is working from home really the new normal?
Working life has entered a new era...
The covid-19 pandemic has accelerated a shift towards remote working. This could affect not just people’s working lives, but the shape of cities, gender equality and even how we measure time. Read more
A Sydney craning company has pulled a world-first, the team added pillars to a history-making bridge build, more than 300 metres above Turkey’s Dardanelles Strait earthquake zone.
BM Unit 1: Market Development, Growth & Evolution, CSR
BM Unit 4: Marketing Strategies & Mix, Intl. Marketing
BM Unit 5: Production Methods, R&D, 4P's of Innovation, Crisis Management (Covid)
CCES Connections:
How Innovation drives Change in the way we conduct business in a Globalized environment?
It’s a multi-billion dollar industry that’s changing everything from how we make purchases to how we get loans. What is fintech all about? CNBC’s Elizabeth Schulze explains.
BM Unit 1: Business Objectives, Ethical Objective, Growth
BM Unit 4: Marketing Objectives, Marketing 7Ps (process)
BM Unit 3: Source of Finance
CCES Connections:
How Innovation drives Change in the way we conduct business in a Globalized environment?
How does Innovation impact Ethical objectives?
Learn from Underdogs & Innovators
Highlighted BM Case Studies, featured in our units
COVID-19 left the live music industry in shambles, so DJs are finding other creative ways to connect with fans
Virtual reality, online streaming, and fundraising activities, are among a few ways that DJ's are surviving, and some even thriving, in one of the most impacted industry - live music. Read more.
BM UNIT 1: Organizational objectives, Stakeholders, External Environment
BM UNIT 4: 4 Ps | 7 Ps
CCES: Change, Ethics
Case Study
Fact Sheet: (Wikipedia)
The Concorde is a British–French turbojet-powered supersonic passenger airliner that was operated until 2003
Supersonic transport refers to any transportation that is faster than the speed of light.
The Concorde Supersonic had a maximum speed over twice the speed of sound
First flown in 1969, Concorde entered service in 1976 and continued flying for the next 27 years.
Learn from Failure
We learn from success stories,,, but some of the most valuable lessons are from failures.
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