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Explain the relationship between the product life cycle, product portfolio and the marketing mix [AO2]
Explain the relationship between the product life cycle and the marketing mix [AO2]
Explain the relationship between the product life cycle, investment, profit, and cash flow [AO2]
Explain the following aspects of branding [AO2]: (i) brand awareness, (ii) brand development, (iii) brand loyalty, and (iv) brand value [AO2]
Explain the importance of branding [AO2]
Distinguish between various pricing methods. [AO2]
Distinguish between above the line promotion and below the line promotion [AO2]
Explain through the line promotion [AO2]
Define various terms related to distribution [AO1]
BE A CRITICAL THINKER: [AO3]
BE A CRITICAL THINKER: [AO3]
Examine the need for extension strategies
Examine the appropriateness of specific pricing methods
Examine social media marketing as a promotional strategy
Discuss the importance of different types of distribution channels
Discuss the importance of employee–customer relationships in marketing a service and cultural variation in these relationships
Discuss the importance of delivery processes in marketing a service and changes in these processes
Discuss the importance of tangible physical evidence in marketing a service
Examine appropriate marketing mixes for particular products or businesses
BM TOOLKIT Connection
BM TOOLKIT Connection
Boston Matrix
Ansoff Matrix
[HL] Hofstede's cultural dimensions
Featured Case Studies
Featured Case Studies
The line between the physical and digital is becoming blur...
The line between the physical and digital is becoming blur...
How change in social behaviors has allowed digital innovation to lead companies marketing strategy...and plus
How change in social behaviors has allowed digital innovation to lead companies marketing strategy...and plus
"I grew up in a physical world, and I speak English. The next generation is growing up in a digital world,,,and they speak 'social'." Angela Arhendts, CEO of Burberry.
Why SPAM is still popular today, after 83 years!
Why SPAM is still popular today, after 83 years!
The Ikea Effect
The Ikea Effect
Brand Behind Costco
Brand Behind Costco
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