Keep a Personal Checklist:
Explain the relationship between the product life cycle, product portfolio and the marketing mix [AO2]
Explain the relationship between the product life cycle and the marketing mix [AO2]
Explain the relationship between the product life cycle, investment, profit, and cash flow [AO2]
Explain the following aspects of branding [AO2]: (i) brand awareness, (ii) brand development, (iii) brand loyalty, and (iv) brand value [AO2]
Explain the importance of branding [AO2]
Distinguish between various pricing methods. [AO2]
Distinguish between above the line promotion and below the line promotion [AO2]
Explain through the line promotion [AO2]
Define various terms related to distribution [AO1]
Examine the need for extension strategies
Examine the appropriateness of specific pricing methods
Examine social media marketing as a promotional strategy
Discuss the importance of different types of distribution channels
Discuss the importance of employee–customer relationships in marketing a service and cultural variation in these relationships
Discuss the importance of delivery processes in marketing a service and changes in these processes
Discuss the importance of tangible physical evidence in marketing a service
Examine appropriate marketing mixes for particular products or businesses
Boston Matrix
Ansoff Matrix
[HL] Hofstede's cultural dimensions
"I grew up in a physical world, and I speak English. The next generation is growing up in a digital world,,,and they speak 'social'." Angela Arhendts, CEO of Burberry.