4.4 Market Research

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New Syllabus IBO©, 2022

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Distinguish between the different methods/techniques of primary market research [A02]
Explain advantages and disadvantages of the different methods/techniques of primary market research [A02]
Distinguish between the different methods/techniques of secondary market research [A02]
Explain advantages and disadvantages of the different methods/techniques of secondary market research [A02]
Distinguish between qualitative and quantitative research [A02]
Explain the various sampling methods [A02]

BE A CRITICAL THINKER: [AO3]

Discuss why and how organizations carry out market research.

INNOVATIONS IN MARKET RESEARCH

CUEGIS: How does innovation impacts your organization's market research strategy?

Consider the advantages and disadvantages of market testing

4.4-Market Research

Extra, for the Ambitious Marketers

7 Questions to Ask for an Insightful User Interview | HBS OnlineInterviews are a great way to learn about your customers and their motivations. Here are 7 questions to ask for an effective, insightful user interview.

HOW TO CONDUCT MARKET RESEARCH FOR A STARTUP

"As an entrepreneur with a big idea, what’s the best way to determine how potential customers will react to your product? Conducting market research can provide the data needed to decide whether your product fits your target market. Before launching a new venture, you should understand market research." (Cote, 2022)

Cote discusses how to conduct market research for a startup and why it’s important. Click on the photo ↑ to read more

Cote. C (2022). How to conduct market research for a startup. Harvard Business School Online. Retrieved from: Link